Agnes B.
Agnes B.
From the beginning, agnès b. developed a subtle, chic, and casual style all at once, which helped turn the Parisian into a fashion icon, a "Style, a state of mind." "Clothes, for me, are all about feeling in harmony with yourself to be able to think about something else. They are only a means. If I can help people feel good and attractive, so much better. That's what brings me pleasure."
In 1973, agnès b. registered her brand name. The idea behind the name dates back to the '60s when she was working for ELLE magazine, and one of her articles had to be signed. "I wasn't prepared. […] I said: 'Just put agnès b.,' as they do in news items when they don't use the full name, and then I devised the logo with my handwriting."
