AURALEE
AURALEE
The name AURALEE means "a sunny place." "I didn't want a brand name that was overly dramatic or too meaningful," says designer Ryota Iwai. "It felt awkward to use my own name for the brand, so I preferred something simple and memorable. 'AURALEE' is the title of an old American folk song. At first, I didn't know its meaning, but I liked the lingering sound it left in my heart. Later, when I learned the meaning of the word, it also resonated well with me. I felt that morning light suited my collection."
Inspiration for the collection appears in various forms. "Whether it's the weather of the day, the colors surrounding daily life, or travels. But the greatest source of inspiration is the materials and fabrics themselves." Each collection always begins with extensive research into high-quality materials, with much of the creative process devoted to fabric production. Unparalleled dedication to quality is the very identity of AURALEE.
Trends may come and go, but personal style endures. Impeccably crafted pure silhouettes with beautiful cuttings. A high-quality wardrobe that can be cherished for a long time transcends eras while rooted in the moment, and comfortably sophisticated clothes adapt to the wearer's personality. AURALEE offers elegant yet unpretentious, sincere clothing.
