Boy London
Boy London
BOY is a powerful message of hedonism, a rebel yell, a crusading anarchic flag of true rebellion – a radical, fearless, and apolitical attitude to life.
BOY is not about gender but the freedom to be anything, Society changes, music changes, fashion changes, ideas change, people change, emotions change - but BOY is constant.
Born in 1976 on London’s Kings Road, BOY was part of the birth of punk. Billy Idol worked in the store, Sid Vicious and Jonny Rotten would hang out, Bob Geldof, The Stones – customers would take a deep breath as they walked into BOY, never knowing what or who they might encounter.
