E. Tautz
E. Tautz
At E. Tautz, the field trousers were the biggest thing we ever did. Literally. They were huge! Based on 1950s US military field trousers, they were long, wide and used about 60% more fabric than a normal chino. We launched them in 2015. In the first season, we sold a few pairs, which quickly sold out, so the stores bought more, and these sold out too. They bought more, they sold more. And so it went on...
Designers wore them, fashion buyers wore them, photographers and sylists wore them. They were massive in Japan, where cool kids in Tokyo wore them in a dizzying array of styles (Google Images will show you pages of people wearing them). In the US, one celebrated designer liked them so much he put them in his catwalk show. The great Mickey Drexler stocked them at J. Crew, and US GQ wrote a piece titled ‘Patrick Grant Will Make You Believe in Wide Leg Pants Again’. I once met Ralph Lauren while wearing them, and he asked me where I’d got them. They’re the trousers I wear most.