Goyard
Goyard
Goyard is a French luxury brand renowned for its craftsmanship, exclusivity, and heritage in leather goods and trunk-making. Founded in 1853 by François Goyard, the house initially specialized in making trunks and travel accessories for aristocrats and high society.
Exclusivity & Discretion: Goyard does not engage in traditional advertising, e-commerce, or celebrity endorsements, maintaining an air of mystery and exclusivity. Their products are available only through select boutiques worldwide.
Signature Goyardine Canvas: The brand’s signature coated canvas, the Goyardine, was introduced in 1892 and features a repeating chevron-like monogram inspired by the "Y" in Goyard’s name. This hand-painted pattern is lightweight, durable, and water-resistant.
Heritage & Craftsmanship: Originally a trunk-making house, Goyard continues to focus on bespoke craftsmanship, offering custom hand-painted monograms and stripes on bags and trunks.
Product Range: While best known for its Saint Louis Tote, Goyard also offers trunks, handbags, travel goods, small leather goods, pet accessories, and stationery.
Clientele: The brand has historically catered to royalty, artists, and collectors, with notable customers including Coco Chanel, Karl Lagerfeld, and the Duke & Duchess of Windsor.
