AMIRI Pre-Spring 2025 Collection
AMIRI's Pre-Spring 2025 collection draws inspiration from the understated glamour of Hollywood's off-camera moments. Discover the captivating charm of the city as it transforms under the glow of night. The line ingeniously fuses timeless designs with contemporary flair, crafting a wardrobe that elegantly shifts from daylight engagements to evening festivities, promising a unique and exciting fashion experience.
Set against the backdrop of the Benjamin—a cocktail bar that breathes vintage charm—the campaign mirrors the bar's subdued hues and plush textures through its clothing, achieving a refined yet relaxed style.
This collection revitalises classic AMIRI elements with a nostalgic twist. Features like dice, billiard balls, and cues are intricately woven into prints and embroideries, channelling the mystique and excitement of classic Hollywood. These symbols, reminiscent of the AMIRI Lounge, celebrate the city's legacy of counter-culture and defiant attitudes, inviting you to connect with the rich history of the collection.
Check out the campaign images below:
