Dior Tears Capsule Pop-Up Stores
The renowned French luxury brand is launching a series of temporary stores showcasing the Dior Tears capsule collection to celebrate the highly anticipated collaboration between Dior and Denim Tears.
The partnership involves Kim Jones, Dior's menswear designer, and guest designer Tremaine Emory, who combine sophistication and casual style, reinventing men's fashion for the modern era. Drawing inspiration from denim, this exclusive collection features iconic Dior pieces like the Saddle Bag, the Dior Lingot, and the B33 sneakers, all crafted using this versatile material.
Each pop-up store will showcase unique installations that embody the collection's essence, blending dreams and enchantment. Regarding fashion pieces, the apparel collection draws from Denim Tears' signature bucket hats and varsity lettering. The collection also incorporates the Denim Tears wreath motif alongside Dior's iconic oblique pattern. The Denim Tears peace sign also makes appearances, while the colour scheme stays true to the bold palette associated with streetwear brands.
Inside the boutiques, monumental installations adorned with oversized inflatables will captivate visitors. Video projections featuring the co-branded logo and floral motifs will further enhance the atmosphere of the Dior Tears collection. Guests can download a digital production created by artist Azuma Makoto's studio, which merges art, fashion, eras, and cultures at a captivating crossroads. Check out the preview above to see what fans expect from the upcoming Dior Tears collection.
The Dior Tears pop-up stores will be open in London from July 8 to 13, in Tokyo from July 11 to 30, in Seoul from July 13 to 22, and in Shanghai from July 15 to 25.
