in gold we trust paris

Launched in 2017 by Héloïse Chiron, an architect, and Louis Marie De Bridiers, a tailor craftsman
specializing in high-quality men's measurements. IN GOLD WE TRUST PARIS is a Parisian label with a transgressive aesthetic. Inspired by the American motto "IN GOD WE TRUST," it challenges our choices by questioning the foundations of our values and the meanings of words. In a world lost between spirituality andmaterialism, what do we truly believe in? The brand advocates a philosophical, impertinent, and societal approach where each collection serves as a manifesto aimed at challenging conventions. Jewelry serves as a medium for reflection. Each collection revolves around a specific theme. IN GOLD WE TRUST jewelry is crafted from materials such as sterling silver, steel, and solid brass coated with 18-carat gold or palladium in Paris.