Juntae kim 

Juntae Kim, currently Seoul-based clothing brand, was founded by designer Juntae Kim in 2021. He was born in South Korea and earned BA in Womenswear in Seoul and moved to London to pursue the BA course in menswear in London College of Fashion and pursued the MA course at Central Saint Martins in 2019.

Juntae Kim is the LVMH semi-finalist in 2023. The brand philosophy lies in “unravelling binary constructions: true beauty is not about constraining the body, but loosening it." Reinterpreting historical women’s costumes as contemporary menswear, thereby ushering in a novel genderless fashion. Juxtaposing traditional crafts and contemporary techniques, the brand also aims to modernize ancient textiles and know-how. Moreover, it takes stereotypical Asian tropes, subverts them and introduces them to diverse communities regardless of race, gender and class, in order to promote integration.