Fear of God ESSENTIALS partner up with NBA and WNBA
Under Jerry Lorenzo's visionary direction, Fear of God has launched a groundbreaking multi-year collaboration with the NBA and WNBA, intertwining the worlds of sports and high fashion. This strategic alliance is set to revolutionise fan gear by introducing Fear of God ESSENTIALS into the evolving landscape of modern sports merchandise.
With a profound connection to the essence of Basketball, which has long inspired the brand's ethos, Fear of God is poised to become a pivotal cultural mediator, blending athletics with contemporary lifestyle and style. Jerry Lorenzo, reflecting on the personal significance of the partnership, stated, "Basketball has perennially fuelled the ethos and aesthetic of Fear of God. It influences our emotions and perspectives and is woven into the fabric of our identity. This collaboration isn't just a business venture; it's a personal narrative, especially as a father of children deeply involved in youth basketball. We're thrilled to launch this journey with the NBA and WNBA, aiming to craft timeless, innovative apparel that appeals to fans worldwide."
The initial launch promises to deliver an exquisite line of team apparel featuring iconic Fear of God designs merged with the distinctive branding of teams like the Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks, Chicago Sky, Los Angeles Sparks, and New York Liberty. This collection, rich with Fear of God's signature aesthetics and intricate detailing, will debut on the Fear of God website on November 20, followed by a release on NBA platforms on November 27. This venture celebrates the brand's enduring connection to Basketball and marks a new chapter in blending sport with avant-garde fashion.
