Helmut Lang Pre-Fall 2024
"When Peter Do unveiled his inaugural collection as Helmut Lang's creative director for the SS24 season last September, a new era dawned.
Embracing Lang's minimalist essence, Do seamlessly melded the brand's core values with his penchant for precision, crafting exquisite and versatile pieces that exude power and allure. Now, Do returns with his second collection for the brand, introducing the Pre-Fall 2024 line, an expansion of Lang's aesthetic tailored for urban everyday life.
In this pre-season offering, Do and his team dedicated themselves entirely to the essence of a wardrobe. Stepping away from the runway theatrics, the focus remains on how individuals can effortlessly style these new garments from dawn till dusk, traversing various settings. This chapter of Do's ongoing revitalization of the Lang brand prominently features refined tailoring, showcasing cropped blazers, relaxed cream-coloured suiting, and chic overcoats.
The collection's refined pulse resonates through everyday knitwear accentuated by detachable shoulder details, technical yet classic zip-ups, elevated cargo pants, and timeless wool trousers. Noteworthy within this lineup is a series of raw denim pieces, marrying archival Lang aesthetics with contemporary flair through paint splatters, flap pockets, and classic washes. Only in his sophomore collection at the helm does Do unmistakably centre on evolving Lang's minimal, wearable styles into the present day, radiating an unquestionably elegant aura."
