Prada releases its SS23 campaign
Prada's Spring/Summer 2023 collection was unveiled with a campaign film, "Touch of Crude", directed by Nicolas Winding Refn. The film explores femininity in the modern age and features a star-studded cast, including Letitia Wright, Hunter Schafer, and Louis Partridge.
The campaign imagery shot by David Sims draws inspiration from classic Hollywood and European cinema with high contrast and noir-esque quality. The film and campaign imagery offer a cinematic projection of reality and evoke glimpses into different lives and perspectives.
